Real Madrid Emerges as the Most Followed Club on Social Media

June 14, 2023

At the pinnacle of football fame and social media prominence stands Real Madrid, a team with an influence that stretches far beyond the confines of a football pitch.

Los Blancos’ unmatched social media following asserts them as the premier and the most esteemed team globally.

It may seem peculiar not to be extolling Real Madrid as the reigning European champions.

Their performance in the recent season was a departure from the dominance they have displayed in the Champions League over the years.

However, it is critical to understand that the team’s success is not solely determined by its European standing.

In what can only be described as a testament to their might and prowess, Real Madrid’s season was far from dismal.

They reigned supreme in the Copa del Rey, securing their status as UEFA Super Cup victors and FIFA Club World Cup champions.

A minor setback in the Champions League semi-finals against Manchester City didn’t cast a shadow over their impressive track record.

Jude Bellingham’s move to Real Madrid does more than just enhance his football career; it brings him under the spotlight of the club’s colossal social media following.

Real Madrid Emerges as the Most Followed Club on Social Media

CIES Observatory

With data from the CIES Observatory citing 362 million followers, Bellingham can expect to engage with a vibrant, global fanbase, unlike anything he experienced at Borussia Dortmund.

The team’s online presence significantly eclipses their El Clasico adversaries, Barcelona, boasting an additional 20 million followers across Facebook, Instagram, TikTok, and Twitter.

Manchester United trails in third place, with PSG rounding off the top four.

It’s worth noting the impact of prominent player movements on social media following. The departure of Lionel Messi from PSG, for instance, resulted in a massive drop of 600,000 followers within the first 24 hours.

Despite such fluctuations in social media traction, Real Madrid’s standing remains steadfast.

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