The Spanish top-flight, La Liga, has a new sponsor, and it has also changed its name and logo ahead of the new campaign, with Barcelona, Real Madrid, and other clubs in the competition set to make major changes to their branding.
For seven seasons, Spain’s top flight was known as La Liga Santander as the prominent Spanish bank sponsored them, but that contract has not been renewed, with a new company snapping up the sponsorship rights to the competition.
A report on Sport Bible has now revealed their newest sponsor would be EA Sports, who have agreed to a €30 million-a-year deal until the end of the 2027/28 campaign.
This agreement means the Spanish top flight would now be called ‘La Liga EA Sports’, while the second division would be called ‘La Liga Hypermotion’, which is the technology being used in EA Sports games.
La Liga esports series and the La Liga Promises youth competition are also included in the new agreement that both parties hope will benefit themselves individually.
La Liga is struggling to reach the financial status of the Premier League, even though Barcelona and Real Madrid are two of the World’s biggest clubs.
However, they remain one of Europe’s top five leagues and will hope this cash injection will help the competition become even more popular as EA Sports has some of the finest games in the world, which are played in the homes of billions of fans around the world.