600k People Unfollow PSG’s Instagram Following Lionel Messi’s Exit

June 4, 2023

Paris Saint-Germain has witnessed a considerable knock-on effect in the realm of social media following Lionel Messi’s departure.

The club’s Instagram followership experienced a sharp drop, with over 600,000 people discontinuing their digital support for the French champions.

This mass unfollowing coincided with the announcement of Messi’s exit from the team.

600k people unfollow PSG's Instagram account following Lionel Messi's exit from the club

The magnitude of this social media fallout underscores the incredible influence of Lionel Messi, commanded not just on the field but also in the digital domain.

Lionel Messi’s triumphant World Cup celebration photo from December became the most-liked post in Instagram history, a record-breaking feat that accentuates his immense global popularity.

Notwithstanding his departure, Messi’s influence on PSG’s social media presence is unambiguous.

His extensive fan base, often referred to as ‘fanboys’, seem to have left with him, underlining his undeniable impact on the club’s digital footprint.

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Lionel Messi’s Two-year Tenure at PSG Comes to an End

Lionel Messi, with his characteristically high football standards, spent two years at Paris Saint-Germain.

The speculation surrounding Messi’s exit had been rife for months, with rumors linking him to a potential return to Barcelona or possibly following Cristiano Ronaldo to Saudi Arabia.

Messi’s final game at PSG resulted in a home loss against Clermont Foot, a somewhat anti-climactic finale to his tenure. Despite a resilient fight from PSG, they ultimately faltered, relinquishing a 2-0 lead.

The seven-time Ballon d’Or winner, despite being subjected to a final round of booing, left the Parc des Princes pitch smiling, signaling his readiness to embrace a new chapter in his football career.

Messi’s exit from Paris Saint-Germain is likely to reverberate through the club for some time, both in terms of their performance on the field and their social media popularity.

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As the club adjusts to these changes, the followers’ departure serves as a reminder of Messi’s enduring influence and the vacuum his departure leaves.

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